pivot
Say it: PIV-ut /ˈpɪvət/ · verb
What “pivot” means
Change a business's main direction or strategy.
More precisely: To fundamentally change a business's strategy or direction, usually in response to the market.
Example: “The company pivoted from a dating app to a networking tool for freelancers.”
When to use it
In business, when a company makes a major change because its original approach is not working or another opportunity appears.
Memory trick
Picture turning on one foot: you keep your footing but face a new direction.
Similar words
shift, change course, reorient
Quick check
A company stops selling office furniture and starts renting it because customers prefer subscriptions. What does the business do?
expand or pivot?
Show the answer
pivot
Learn 5 new words a day in Kinquire. Each with a picture, how to say it, an example and a quick check, then spaced review so you actually keep them. Free to start.
Learn “pivot”