benchmark
Say it: BENCH-mark /ˈbɛntʃmɑrk/ · noun
What “benchmark” means
A standard you compare results against.
More precisely: A standard or point of reference used to measure or compare performance.
Example: “Our response time beats the industry benchmark of 24 hours.”
When to use it
At work, when comparing performance with a recognised standard, another organisation or an earlier result. It is neutral business language.
Similar words
standard, yardstick, reference point
Where it comes from
Originally a surveyor's mark cut into stone as a fixed reference height.
Quick check
A bakery compares its delivery speed with the industry's usual delivery time. What is that reference point called?
a forecast or a benchmark?
Show the answer
a benchmark
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