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lucrative

Say it: LOO-kruh-tiv /ˈlukrətɪv/ · adjective

What “lucrative” means

Making a lot of money.

More precisely: Producing a lot of money; very profitable.

Example: “Consulting turned out to be far more lucrative than his old salaried job.”

When to use it

In business or everyday talk, when describing work, deals or activities that bring in a large profit.

Similar words

profitable, well-paid, moneymaking

Where it comes from

From Latin lucrum, "profit."

Quick check

Her weekend photography jobs bring in far more money than they cost her to do. They are…

expensive or lucrative?

Show the answer

lucrative

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