churn
Say it: CHURN /tʃɝn/ · noun
What “churn” means
How quickly customers leave or cancel.
More precisely: The rate at which customers stop using a product or cancel a subscription.
Example: “Our churn dropped by half after we improved onboarding.”
When to use it
In subscription businesses, when discussing how many customers stop paying or using the service over a period. It is business jargon.
Similar words
attrition, turnover, cancellation rate
Quick check
A gym tracks the proportion of members who cancel their memberships each month. What is it measuring?
churn or retention?
Show the answer
churn
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