weasel words
Say it: WEE-zul words /ˈwiːz(ə)l wəːdz/ · noun
What “weasel words” means
Vague wording that makes a claim sound stronger than it is.
More precisely: Words that make a claim sound strong while keeping it vague or misleading, like 'up to' or 'helps'.
When to use it
When scrutinising adverts, promises or official statements that sound impressive but avoid making a clear, testable commitment.
Similar words
equivocation, doublespeak, waffle
Where it comes from
Weasels were said to suck eggs empty while leaving the shell intact.
Quick check
An advert says a cream 'may help reduce the appearance' of wrinkles, avoiding any definite promise. These are…
technical terms or weasel words?
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weasel words
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