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sunk cost fallacy

Say it: sunk KOST FAL-uh-see /ˌsʌŋk ˈkɒst ˌfaləsi/ · noun

What “sunk cost fallacy” means

Continuing because of past spending, despite poor prospects ahead.

More precisely: Continuing something because of what you've already invested, rather than its future value.

Example: “Sitting through a terrible film because you paid for the ticket is the sunk cost fallacy.”

When to use it

When discussing decisions where money, effort or time already spent wrongly outweighs whether continuing will be worthwhile.

Similar words

escalation of commitment, throwing good money after bad

Quick check

You keep repairing a hopeless bicycle because you've already spent so much, although replacing it would now cost less. That's…

perseverance or the sunk cost fallacy?

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the sunk cost fallacy

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