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platitude

Say it: PLAT-ih-tyood /ˈplatɪtjuːd/ · noun

What “platitude” means

An overused remark offered as if it were wise or helpful.

More precisely: A remark used so often it has lost its force, especially one offered as if profound.

Example: “The CEO's memo was full of platitudes like 'our people are our greatest asset'.”

When to use it

Usually critically, when someone offers familiar, empty reassurance or supposedly wise advice instead of responding thoughtfully.

Memory trick

It comes from French 'plat', meaning flat: imagine advice falling flat.

Similar words

cliché, banality, truism

Where it comes from

From French, from plat, 'flat'.

Quick check

You describe a serious setback, and someone offers only the familiar 'Everything happens for a reason.' That's…

a platitude or a practical suggestion?

Show the answer

a platitude

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