logos
Say it: LOH-goss /ˈlɒɡɒs/ · noun
What “logos” means
Persuading people with facts, logic and reasons.
More precisely: In rhetoric, persuading through logic, evidence and reasoning.
When to use it
When analysing an argument that relies on evidence and clear reasoning. A technical term often contrasted with emotional appeals.
Memory trick
Greek “logos” can mean reason: this appeal asks whether the argument makes sense.
Similar words
logical appeal, reasoning, argument
Where it comes from
Greek, 'word, reason'; one of Aristotle's three modes of persuasion.
Quick check
A gardener recommends one hose by comparing measured water use and showing how it reduces waste. Which persuasive appeal is central?
logos or ethos?
Show the answer
logos
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