framing
Say it: FRAY-ming /ˈfreɪmɪŋ/ · noun
What “framing” means
Presenting facts in a way that shapes how people judge them.
More precisely: Presenting the same facts in a way that shapes how people judge them.
Example: “Good framing matters: '90% fat-free' sells better than '10% fat'.”
When to use it
When discussing advertising, news or arguments, where presentation changes people's judgement even though the underlying facts stay the same.
Similar words
spin, presentation, slant
Quick check
A treatment sounds reassuring when described by survival rates, but frightening when described by the matching death rates. That's…
selective omission or framing?
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framing
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